HPV Vaccination Roundtable of the Southeast
COMMUNICATION CAMPAIGN REQUEST FORM
IT'S OUR WAY DOWN SOUTH
Complete this form to gain access to communication campaign materials. Please allow two business days from the time your request is submitted to receive a follow-up email with information on how to access the materials. If you have any issues, please email PreventHPV@stjude.org.
In May 2024, the communications priority implementation team of the Southeast Roundtable started working on developing a regional communication campaign for the Southeast. This involved finalizing a scope of work describing the project, including intended deliverables, and identifying a communication vendor to support the process. The Southeast Roundtable contracted with VML as the communication vendor. The implementation team met regularly with the communication vendor to discuss what we wanted in a campaign and how the campaign will be used. The campaign was iteratively developed and designed to meet our needs for us and by us over the last six months. The campaign materials may be used beginning in January 2025. We will evaluate the campaign to improve on resources during a second phase, which will again be guided by the implementation team.
The Southeast HPV vaccination communication campaign is based on quintessential southern characteristics -- those we share and those unique to our state or jurisdiction. Because in the south, we share a sense of pride in our culture. We love what makes us uniquely southern -- and even more specifically, uniquely South Carolinian, Tennessean, Virginian, and more. We know there is nothing like a Georgia peach, a Cajun seafood boil in Louisiana, or an intense football rivalry. We love family first and relish the time we spend together. Everyone who lives here knows it, feels it, celebrates it, and commits to continuing the traditions. We protect our culture and those we love. And we want to start a new southern tradition: protecting our kids from HPV cancers because it's our way down south.
Learn more about the development of the campaign in this special communication sent on December 3, 2024.
Click here to access.
If you were unable to participate in the campaign kickoff event on December 10, 2024, please watch the recording on how to use campaign materials. Click here to access the unedited recording (NOTE: Link to recording will be added as soon as available).